Waggle Dance Marketing Research conducted this study for BACARDI® LIMÓN™ Flavored Rum to uncover the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips.
There were over 1,000 respondents, age 21 – 34, in the survey in the top 20 cities throughout the US. In addition, BACARDI LIMÓN joined with Brody “The Luv Coach” to give her expert opinion on the findings.
Overall, most respondents felt just a little above neutral about their ability to find love.
Most men and women believe that there are rules of bar-etiquette that they personally follow. Two thirds of these respondents believe that 2-3 seconds of eye-contact is the perfect length of time before approaching someone. About half of these respondents say they would never approach someone that they knew was in a relationship. Another result stated that pick-up lines are becoming a thing of the past. A mere 26% of men and 15% of women use pick-up lines when they approach a potential dating partner.
38% of men believe the best place to find a date is at a bar or club, while 44% of women believe that the best way to find a date is through a friend. “Having a close friend recommend a potential partner is the safest way to date” says Brody. “Your friends are the ones who know you best and are the perfect source for suggesting and introducing you to a compatible partner”.
This study is an example of how deep consumer understanding can help a brand resonate with its target and create meaningful and motivating content.