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What is the Waggle Dance?

The Waggle Dance of the Honey Bee

The mission of Waggle Dance Marketing Research is to help clients decide on a way to more efficiently and effectively market their products or services by providing deeper, richer insights about their consumers. In the same way that the scout bee identifies sources of nectar, the partners at Waggle Dance Marketing Research identify consumers’ sweet spots so that clients’ marketing strategies and programs produce the sweetest and best result possible. 

Click on the video to the left to learn about the waggle dance and to see how bees communicate in natural science.